YouTube is a game-changer.
Not just a place for funny cat videos or random pranks anymore.
It’s become a career for some, a passion for others, and a source of endless entertainment for millions.
But ever wonder why certain YouTubers hit it big?
Why are their names known across the globe? Is it just luck, or are there things they’re doing right that the rest of us can learn?
Consistency Really Matters
If there’s one thing you notice about big creators like MrBeast, it’s this—they show up. Always. It’s not about dumping 20 videos a week. It’s about posting on time, every time. MrBeast, for instance, didn’t get famous overnight. For years, he uploaded random videos with barely anyone watching. Slowly, he figured out what works.
When you’re consistent, people start expecting your content. Like a favorite TV show that comes on every Friday night. Doesn’t mean you have to overwork yourself, but pick a schedule. Weekly? Monthly? Doesn’t matter. Just stick to it.
Find What You’re Good At And Own It
PewDiePie started with gaming videos. Remember his “Let’s Play” series? It blew up because he stuck to one thing. He didn’t try to be everything at once. But then, over time, he adapted, adding meme reviews and other quirky stuff.
Start with a niche you enjoy. Tech reviews, food vlogging, or even gardening—whatever feels right. But stay open. If you notice people like a different side of you, try leaning into it.
Quality Over Quantity (Mostly)
Sure, posting often can help. But have you ever watched Marques Brownlee’s videos? His tech reviews are smooth, sharp, and detailed. He doesn’t pump out content just to fill a calendar. Instead, he focuses on making each video look amazing.
So don’t rush. It’s better to take time and post something worth watching than to throw out half-baked videos. Good lighting, decent audio, and thoughtful edits can go a long way.
Talk to Your Viewers
Emma Chamberlain does this well. She’s funny, relatable, and talks to her viewers like they’re her best friends. She replies to comments, makes jokes, and listens to her audience’s feedback.
Your audience wants to feel seen. It’s not just about uploading and disappearing. Respond to comments. Ask questions in your videos. Create polls. Small things like that can make people feel connected.
Tell Stories That Stick
Casey Neistat doesn’t just vlog. His videos are like short movies, with a clear beginning, middle, and end. Even if you’re doing something simple, like unboxing a product, add a little story. How did you come across the item? Did it solve a problem for you?
People love stories. Facts are fine, but stories are what they remember.
Work with Others
Collabs are powerful. David Dobrik became a sensation partly because of his Vlog Squad. The group dynamic made things lively, unpredictable, and super entertaining.
You don’t have to partner with a big name right away. Find other creators at your level. You both grow, and it’s a win-win.
Jump on Trends (Carefully)
Remember the Ice Bucket Challenge? Or the “What’s in My Bag” videos? Trends can give your channel a boost. But only if they make sense for you. For example, if you’re a fitness channel, don’t randomly do a makeup tutorial just because it’s trending.
Take the trend and make it your own. Add your flavor. That’s how you stand out.
Upgrade as You Grow
Early videos from someone like Smosh were basic. But as they gained subscribers, their production quality improved. Better cameras, slicker edits—it all came together.
Start simple. Use your phone, natural light, and free editing tools. But as your channel grows, reinvest in yourself. A decent mic, for example, can instantly make your videos sound way better.
Patience Is a Must
Success takes time. Lilly Singh didn’t blow up immediately. She kept posting, learning, and adjusting until she found her rhythm. It’s easy to get frustrated when growth feels slow. But if you love creating, stick with it.
Keep experimenting. What works today might not work tomorrow, and that’s okay.
Be Yourself
People connect with realness. Jenna Marbles wasn’t perfect, and that’s what made her so loved. Her humor and honesty were refreshing.
Don’t try to copy someone else. Sure, get inspired, but find your voice. If you’re weird, be weird. If you’re nerdy, lean into it.
Take Breaks When Needed
Burnout is real. Markiplier once paused his uploads because he needed a break. And guess what? His fans waited for him. Taking care of yourself isn’t selfish—it’s smart.
Let your audience know if you need a break. They’ll understand. And you’ll come back stronger.